Saturday, December 27, 2008

Beckham ends £2 million a year Pepsi deal

David Beckham will no longer appear as the face of Pepsi after ending his big money deal with the soft drinks giant, it has been disclosed.

After 10 years advertising the fizzy pop brand, Beckham, 33, will not be renewing his contract, which was reportedly worth £2 million a year.

The 33-year-old father-of-three, who is on loan to AC Milan from his US team LA Galaxy, said: "I have nothing but good memories of my association with Pepsi.

I've played a gladiator, a cowboy, a surfer, and worked alongside Beyonce and Jennifer Lopez as well as some of the biggest names in world football. I hope everyone who has seen the work enjoyed it as much as I enjoyed making it."

It is understood the end of the Pepsi deal will leave Beckham more time to focus on other products.

Over the years he has been associated with a whole range of brands, including Gillette, adidas, Vodafone and Armani.

A PepsiCo spokesman said: "Pepsi is proud to have worked with David Beckham for 10 years, during which time he has been among the most successful and inspiring international footballers of all time.

"Our partnership has been one of the most enduring in global brand history and David will always be part of our Pepsi family.

"David's football legacy will live on and everyone at Pepsi will continue to be as passionate about his success as we have been over the last 10 years.

We wish David well with the many projects he is pursuing and look forward to the possibility of partnering together with him again someday."

In April Which? wrote to Beckham to complain that he and other stars were promoting unhealthy products to children.

The magazine said such promotions were "extremely disappointing" and footballers should use their influence to encourage children to have a healthy diet.

Source: Daily Mail

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